Revelstoke Mountain Resort: Real Estate Digital Transformation & Market Positioning

Building the digital engine behind a four-season mountain community.

Revelstoke Mountain Resort (RMR) is one of North America’s most legendary outdoor destinations, home to world-class skiing, year-round adventure, and a growing residential community shaped by natural beauty, lifestyle appeal, and long-term value. As Revelstoke’s real estate offerings expanded, the brand required a digital strategy that could match its physical ambition.

The Brief

Revelstoke’s real estate wing is entering a new era of growth. But its digital presence, including navigation, SEO, landing environments, funnels, newsletters, and analytics, was built for a tourist audience, not a real estate buyer. Simple Simple was engaged to design the digital foundation that will serve this next chapter: better pathways, better storytelling, better tracking, and a stronger commercial engine.

Key goals

Elevate the real estate wing as a primary pillar of the RMR brand

Redesign navigation & content so users immediately understand the offering

Build a robust SEO architecture that wins both organic and AI-driven search

Implement real estate-specific analytics, segmentation, and tracking

Create the digital structure for a four-season lifestyle sales environment

Strengthen community storytelling to match buyer sentiment and long-term vision

Our Approach

1. Tier 1

Our first phase focused on high-impact upgrades that instantly improve clarity, discoverability, and conversion potential.

Navigation & Pathing Improvements

Revelstoke’s real estate pages assumed too much pre-existing knowledge. We restructured the mega-flyout, clarified pathways, and added direct, consistent CTAs such as Stay Connected.

SEO-Ready Page Rewrites

Replaced generic artwork with real estate-specific visuals
Added SEO depth to the Future Plans page
Repositioned “Real Estate Opportunities” as a community-driven lifestyle proposition
Renamed and rewrote key pages to reflect exclusivity, legacy, and belonging

Conquesting Audit & Market Visibility

A competitive analysis revealed gaps across search, ad positioning, and user intent. This became the baseline for our future SEO and ad-buy strategy.

Analytics Consolidation

We ensured all tools fired into a unified warehouse (GA4 + real estate segmentation) to eliminate vanity metrics and highlight buyer-quality engagements.

2. Tier 2

With core foundations improved, we expanded the ecosystem.

SEO for All Four Communities

Every community page received keyword-rich rewrites based on conquesting research, user intent mapping, and local v/s out-of-province buyer queries.

AI-Optimized FAQ Page

A new FAQ page was planned to improve semantic search performance and position RMR for AI-driven discovery. We crafted questions reflecting real buyer concerns, from climate to ownership structure to investment potential.

Email & Communication Strategy

We evaluated newsletters, user touchpoints, retargeting, and social pathways, then recommended a cadence and segmentation structure designed for educated, multi-stage buyer nurturing.

Community Storytelling Revitalization

The “Welcome to Revelstoke” page received a full rewrite centered on:

community roots
four-season living
exclusivity & legacy
Lifestyle storytelling backed by SEO depth

More Entry Points for Lead Capture

We introduced a newsletter pop-up, CTA placements throughout the real estate pages, and clearer conversion paths for prospects entering at any stage.

3. Tier 3

The final tier focused on sales infrastructure and long-term digital evolution.

One-Page Real Estate Vision Landing Environment

A high-impact, high-conversion experience that sells the dream of four-season mountain living, tying together community, opportunity, future plans, and inventory.

Integrated Newsletter & CRM Strategy

Aligned communications across all business groups to ensure real estate conversations weren’t siloed from resort operations, seasonality, or visitor data.

Sales Cycle Review & Collateral Development

We assessed the full real estate sales pipeline and delivered collateral that supports conventions, offsite meetings, and broker networks, ensuring messaging remained premium, consistent, and data-supported.